Terms of Service

Effective October 11, 2026

These Terms are a contract between LaraKey Technologies, LLC (“LaraKey,” “we,” “us”) and the business or person that signs up for the LaraKey CRM (the “Customer,” “you”). By creating an account, starting a trial, or using the service, you agree to these Terms. If you accept on behalf of a company, you confirm you have authority to bind it.

1.1 The service

LaraKey provides a web-based customer relationship management (CRM) application for contractors, remodelers and similar businesses, at app.larakey.com and any related apps (the “Service”). It includes features for leads, customers, estimates, proposals, projects, invoicing, crew time, field updates, calendar, mail, reports and overhead tracking. Features may change over time. We will not materially reduce the core features of a paid plan during a billing period you have already paid for.

1.2 Accounts and users

• Account Owner. The person who signs up controls the Customer’s account, billing and users.
• Team Members. The Customer may invite employees, subcontractors and other staff (“Team Members”). The Customer decides what each Team Member can see and do, and is responsible for their actions in the Service.
• Clients. The Customer may invite its homeowners and clients to view or act on their own projects (“Clients”). Clients use the Service under the Client Portal Terms. The Customer, not LaraKey, has the business relationship with its Clients. Clients are not billed and do not use seats.
• You must be at least 18 to create an account. Keep login details secret, use accurate information, and tell us promptly at larakeyhub@gmail.com if you suspect unauthorized access.

1.3 Free trial and subscription

New Customers may receive one free trial of 14 days, with no payment card required. Paid plans are billed monthly in advance through Stripe and renew automatically until cancelled. Pricing, renewal, cancellation and refunds are governed by the Subscription, Billing and Cancellation Policy (section 3), which is part of these Terms.

1.4 Your data

“Customer Data” means the information you, your Team Members and your Clients put into the Service: customer and client records, estimates, invoices, photos, documents, time entries and similar content.

• You own your Customer Data. LaraKey claims no ownership of it.
• You give LaraKey permission to host, store, copy, process, transmit and display Customer Data only as needed to provide, secure, support and improve the Service, and as required by law.
• LaraKey will not sell Customer Data and will not use it to market to your Clients.
• You are responsible for having the rights and permissions needed to put Customer Data into the Service, including notices to and consents from your Clients, employees and others whose information you add, and photos of homes and job sites.
• Export, retention and deletion are covered in the Customer Data Ownership and Deletion Policy (section 5).

1.5 Your responsibilities

• Follow the Acceptable Use Policy (section 4) and applicable law.
• The Service is a business tool. Estimates, invoices, budgets, payroll figures, pay owed, loan schedules and reports are calculated from what you enter. You are responsible for checking them.
• LaraKey does not provide legal, tax, accounting, payroll, insurance or construction advice. You remain responsible for contractor licensing, lien and notice requirements, wage and hour rules, worker classification, tax filings, permits and the contracts you sign with your Clients.
• Do not store full payment card numbers, bank account passwords, medical information or government ID numbers in free-text fields. Tax forms such as W-9s may be uploaded only where the Service provides a place for them.

1.6 Third-party services

Some features connect to services we do not control, such as Google (Gmail and Google Calendar) and Stripe. Your use of those services is governed by their own terms. When you connect a Google account, you authorize LaraKey to access the Google data the feature needs, as described in the Privacy Policy. LaraKey is not responsible for third-party services being unavailable or changing.

1.7 LaraKey’s property

LaraKey and its licensors own the Service, including its software, design, text, logos and the LaraKey name. During your subscription, LaraKey grants you a limited, non-exclusive, non-transferable right for you and your users to use the Service for your internal business. You may not copy, resell, reverse engineer or build a competing product from the Service. If you send us feedback or suggestions, we may use them without obligation to you.

1.8 Availability and support

We aim to keep the Service available and secure, but it is provided without a guaranteed uptime unless a separate Service Level Agreement is signed. We may perform maintenance, and will try to schedule it outside normal business hours. Support is by email at larakeyhub@gmail.com.

1.9 Suspension and termination

• You may cancel at any time as described in section 3.
• We may suspend or close an account if payment fails and is not fixed, if the account breaks these Terms or the Acceptable Use Policy, or if needed to protect the Service, other customers or the public. Where practical, we will give notice and a chance to fix the problem first.
• After cancellation or termination, your right to use the Service ends at the end of the paid period, and data is handled as described in section 5.
• Sections on data, ownership, payment owed, disclaimers, liability limits and disputes continue after the account ends.

1.10 Disclaimers

Except as stated in these Terms, the Service is provided “as is” and “as available.” To the fullest extent the law allows, LaraKey disclaims all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. LaraKey does not warrant that the Service will be error-free or uninterrupted, or that calculations will be free of errors caused by incorrect input.

1.11 Limitation of liability

To the fullest extent the law allows:

• Neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data, even if warned they were possible.
• LaraKey’s total liability for all claims relating to the Service is limited to the amount you paid LaraKey in the 12 months before the event giving rise to the claim.
• These limits do not apply to your payment obligations or to either party’s fraud or willful misconduct.

1.12 Indemnity

You will defend and hold LaraKey harmless from third-party claims arising from your Customer Data, your dealings with your Clients, employees and subcontractors, or your breach of these Terms or the law. LaraKey will defend you from third-party claims that the Service, as provided by LaraKey, infringes their U.S. intellectual property rights, and will pay resulting damages finally awarded.

1.13 Changes to these Terms

We may update these Terms. For material changes, we will notify the Account Owner by email or in the app at least 30 days before they take effect. Continuing to use the Service after that date means you accept the change. If you do not agree, you may cancel before it takes effect.

1.14 Disputes and governing law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-law rules. Before filing any claim, each party agrees to contact the other and try to resolve it informally for 30 days. Any lawsuit must be brought in the state courts for the City of Virginia Beach, Virginia, or the U.S. District Court for the Eastern District of Virginia, Norfolk Division, and both parties consent to those courts.

1.15 General

These Terms, together with the policies they reference and any signed order form, are the whole agreement. If a provision is unenforceable, the rest stays in effect. You may not assign these Terms without our consent, except with a sale of your business. Neither party is liable for delays caused by events beyond its reasonable control. Notices to LaraKey go to larakeyhub@gmail.com and LaraKey Technologies, LLC, 4663 Haygood Rd, Suite 212, Virginia Beach, VA 23455. Notices to you go to the Account Owner’s email.