LaraKey is launching soon. Join the waitlist for early access and founding pricing →
LaraKey
Lead Qualification for Contractors

Spend your evenings on buyers, not browsers.

Seven questions on the first call tell you whether a lead is ready to build. LaraKey scores the answers out of 100: 70 and up is Hot, 40 and up is Warm, the rest are Cold. Site visits and estimates go to the right people.

Launching soonEvery feature included

Lead Vetting in LaraKey

Why lead vetting with LaraKey is different.

Seven questions that predict a sale

Each answer is worth points, and LaraKey adds them up while you’re on the phone, with the words to say for every question.

  • Budget (25) · Start date (20) · Decision makers (15)
  • Funding (15) · Scope (10) · Responsive (10) · Other bids (5)
  • Advice for each result, like “Book the site visit and get the estimate out fast”
  • Hot / Warm / Cold / Not vetted chips on the leads list

Red flags you can’t miss

Budget too low, just exploring, not the decision maker, hard to reach, shopping on price. Those show as warnings on the lead. A missing or bad answer on budget, start date or decision makers means it can’t score Hot.

  • Critical questions cap the score
  • Warnings shown right on the lead
  • Booking a visit for a cold lead asks you to confirm

A ballpark instead of a free estimate

For cold leads, send a ballpark range (15% under to 20% over your estimate, rounded to $500) before you give up an evening. LaraKey opens the email draft for you.

  • Ballpark range worked out for you
  • Confirm it against similar jobs first
  • Opens a ready-to-send email draft

Different questions for builder and GC bids

When you sub for a builder, what matters is whether the job is awarded, who awards the subs, payment terms and plans and specs. LaraKey asks those instead, and flags pay-when-paid.

  • Builder / GC wording for every question
  • Pay-when-paid flagged
  • A “How to vet a lead” starter training
Pricing

Lead Vetting is included. So is everything else.

One plan. Every feature.

LaraKey

$79/month

Includes 3 users. $15/month for each extra user.
Or $790/year when you pay yearly: 2 months free.

Founding customer offer: the first 25 companies get LaraKey for $59/month, locked for life. 25 of 25 spots left.
  • 14-day free trial, no card required
  • Every feature included, no upgrades or tiers
  • Unlimited clients, leads, jobs, photos and documents
  • Clients and subs never need a login, so they never cost a seat
  • No setup fees, no contract: month to month

Calculate your price

Only active team members count. Invited and deactivated people don’t.

Plan, 3 users included$79
0 × $15$0
Total$79/mo
Pay yearly (2 months free)/yr
FAQ

Lead Vetting: common questions

Do I have to vet every lead?

No, it’s optional. Most teams vet on the first call, before scheduling a site visit.

Can I train new salespeople on it?

Yes. The Learning center includes a “How to vet a lead” starter training you can edit for your company.

Got another question?

Talk to a person who knows remodeling.

Contact us

LaraKey is launching soon.

Join the waitlist for early access and founding pricing: $59/month, locked for life.