Every job, from first call to final payment.
The CRM built for remodelers and builders.
Leads, estimates, proposals, projects, field work, crew pay, billing and bookkeeping, in one app your office and your crew will actually use. On desktop, tablet and phone.
Launching soonFounding pricing for early sign-upsEnglish & Español
Made for the way contractors work.
Remodelers
Whole-home and room remodels, from walkthrough to final payment.
Kitchen & Bath
Selections, allowances and tile takeoffs for kitchen and bath pros.
Basement Finishing
Drywall and flooring takeoffs, inspections and progress billing.
General Contractors
Subs, schedules, change orders and job costing across many jobs.
Home Builders
Saved lots, schedules, budgets and draws for custom and spec homes.
Deck & Outdoor Living
Fast estimates, weather delays and crews in the field.
Specialty Trades & Subs
Bid builders and GCs, with subcontract proposals and the right questions.
Why LaraKey?
What makes it different →
Your inbox is full of jobs. LaraKey finds them.
Every five minutes, LaraKey checks your Gmail for project inquiries and walkthrough requests, pulls out the name, phone, address and dates, and queues them for you to turn into leads.
See how it worksReplace the spreadsheets, the group texts and the paper.
Sell more of the right jobs
Vet every lead on the first call, follow up on days 3, 5, 8 and 15, and send estimates that pass a review before they go out. Proposals lock when they’re approved.
All sales & estimating featuresRun every job from one place
A workspace per job, a phone-first Field app for the crew, and one approvals queue for materials, change orders and schedule changes.
All project management featuresKnow where every dollar is
Budgets with cost-to-finish forecasts, progress billing that can’t bill twice, receipts on the right job, and books built from the work itself.
All job finances featuresPay your crew right, every week
One weekly timesheet, pay in one step, signed advances that repay themselves, and roles that show each person exactly what they need.
All team & crew featuresGmail, Calendar and your phone
Your Gmail and Google Calendar inside LaraKey, leads found in your inbox, and an app your crew can use in English or Spanish.
All office & connected tools featuresBuilt around how a job actually runs.
Not a generic sales tool with construction bolted on. Every step of the job, in the order it happens, and each one hands off to the next, so nothing is typed twice.
- 01
Inquiry
Leads from calls, referrals and your inbox. Vetted Hot, Warm or Cold.
- 02
Estimate
Templates, takeoffs, markup and margin, and a review before sending.
- 03
Proposal
Branded, versioned, and locked once approved.
- 04
The job
Schedule, field updates, forms, materials and change orders.
- 05
Billing
Deposit, progress and final invoices by schedule of values.
- 06
Paid & profit
Payments recorded, job profit known, books up to date.
A jobsite app your crew will actually use.
Big buttons for a daily update, logging time, filling out a form, requesting materials or adding a punch item. Every logged day becomes a labor cost on the job instantly, and every request lands in the office’s approval queue.
- Six jobsite forms ready on day one, plus your own
- Photos optimized automatically for fast uploads
- Installs to the home screen, no app store needed
- Each person picks English or Español
Packed with features contractors love
The rules that protect your money are built in.
They live in LaraKey itself, not in whoever happens to be typing, so a busy day can’t cost you.
No double billing
The same work can’t be invoiced twice, you can’t bill past the contract, and an invoice can’t be overpaid.
Locked when it matters
Approved proposals and paid time are locked. Changes go through change orders.
Approved before it counts
Team expenses only count once approved, and nobody approves their own.
Overhead kept apart
Job costs and running costs never mix, so job profit means what it says.
Your Google account, connected once.
The whole platform for one simple price.
No tiers, no add-ons to unlock features, no per-job fees.
LaraKey
Includes 3 users. $15/month for each extra user.
Or $790/year when you pay yearly: 2 months free.
- 14-day free trial, no card required
- Every feature included, no upgrades or tiers
- Unlimited clients, leads, jobs, photos and documents
- Clients and subs never need a login, so they never cost a seat
- No setup fees, no contract: month to month
Calculate your price
Only active team members count. Invited and deactivated people don’t.
“We built LaraKey because we needed it. Every screen comes from a real job: a missed follow-up, an invoice billed twice, a crew member waiting on a material order.”
The LaraKey team, built with Lara Building Group
Made inside a working remodeling company.
LaraKey was built with Lara Building Group, a remodeling and construction company, and it runs their business every day. When something doesn’t work on a real job, it gets fixed.
- New improvements every week
- Support from people who run jobs
- Your feedback shapes what’s next
Guides for running a better construction company.
Markup vs. margin: the “10 and 10” mistake that costs contractors thousands
Why a 20% markup doesn’t give you 10% overhead and 10% profit, and how to work out the markup you actually need.
Progress billing with a schedule of values: a plain-English guide for remodelers
How to bill by percent complete, credit the deposit, handle change orders, and never bill the same work twice.
How to vet remodeling leads on the first call (and stop doing free estimates for browsers)
Seven questions that tell you whether a lead is ready to build, and what to do with the ones that aren’t.
Frequently asked questions
When can I start using LaraKey?
LaraKey runs a remodeling company every day, and we’re finishing testing before we open it up. Join the waitlist and you’ll be among the first invited, with founding pricing if spots are still open.
Will there be a free trial?
Yes. When LaraKey opens, every new company starts with a 14-day free trial with no card required. Everything you set up during the trial is kept when you choose the plan.
How much does LaraKey cost?
One plan with every feature: $79 a month with 3 users included, then $15 a month for each extra user. Only active users count. Invited and deactivated people don’t.
Is there a discount for paying yearly?
Yes. Pay yearly and you get 2 months free: $790 a year instead of $948.
What is the founding customer offer?
The first 25 companies get LaraKey for $59 a month (3 users included) instead of $79, locked in for as long as they stay. Extra users are the regular $15 a month.
Are there setup fees or contracts?
No setup fees and no long-term contract. It’s month to month. If you cancel, you keep access until the end of the month you’ve paid for, and you can download a full backup first.
Who counts as a user?
Anyone on your team with an active login. Your clients never need a login and don’t count.
Is every feature included?
Yes. There’s one plan, and it includes everything: CRM, estimating, takeoffs, proposals, projects, field, billing, crew pay, bookkeeping, reports, Gmail and Google Calendar.
Talk to a person who knows remodeling.